Media/Visibility: Two weeks before your event, send a press advisory to media outlets, including a one-paragraph description and your contact info. Immediately after the event, send a press release that reads like an ideal newspaper article about the service day. Also, be sure that at least one of your volunteers can speak eloquently and knowledgeably to reporters at the site. You might develop a bulleted “cheat sheet” with basic facts about the project.
Another good idea is to look into the archives of each newpaper, or tv station, and see what reporters have covered americorps or campuscorps events in the past. contact them and that should be your best chance of getting the attention you need, and not getting lost in the mass of press advisory's that every media outlet gets flooded with.
here are very helpful websites as well http://top7business.com/?id=742
http://www.nea.org/readacross/resources/mediatips.html
http://www.unausa.org/site/pp.asp?c=fvKRI8MPJpF&b=474005
